DAVID MOSSERI chose HONESTY as a trait for success:
AS A CHILD, NOW, HOW CAN YOU PRACTICE BEING HONEST?
To never lie. If I did something bad, I would admit it was me.
EXPLAIN HOW BEING HONEST COULD HELP YOU SUCCEED IN BUSINESS IN THE FUTURE?
They will tell me the truth. If I need to know, they can quickly understand a customer.
HOW BEING DISHONEST WILL AFFECT THE SUCCESS OF SOMEONE’S BUSINESS?
They can steal money and lie about it.